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Research papers

Determining the price of a product in the pharmaceutical market

Price sensitivity (or elasticity) is an aspect which has always had to be faced as an integral part of pre-launch and post-launch research in the consumer fields. Now it has to be faced seriously in the pharmaceutical field. But can we just take the...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Authors: Nigel J. Burrows, Graziella Dupasquier
June 1, 1994
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Citation

Burrows and Dupasquier (1994a, June 01). Determining the price of a product in the pharmaceutical market. ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/determining-the-price-of-a-product-in-the-pharmaceutical-market


Research papers

A market model used to develop the positioning platform for a new antihypertensive

The paper is divided into two parts. The first part explains the market model used to represent the antihypertensive market in Italy. The model takes into account the nature of the prescribing situation and its anomaly with respect to many consumer...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Author: Nigel J. Burrows
June 15, 1991
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Citation

Burrows, N. J. (1991a, June 15). A market model used to develop the positioning platform for a new antihypertensive. ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/a-market-model-used-to-develop-the-positioning-platform-for-a-new-antihypertensive